Saya Suhaimi Taib, mendapat Sijil Pentadbiran Islam dari Kusza Kuala Terengganu (2002), Kursus Penerbitan Video Koperat Universiti Malaya (2003), Pengarang Warta Darul Iman (2000-2003) Penerbit Siaran Darul Iman (2003-2004), Wartawan Sambilan Berita Harian (1997-1998), Wartawan Harakah (1989-1996).
Menerima Anugerah kewartawanan Esso-Kawat (1997 dan 1998)

Hubungi saya melalui e-mel: seramaesty@yahoo.com atau H/P No: 013-9060111.

Wednesday, January 30, 2008

Tingkatkan Dollar Adsense Anda dengan High Paying Keywords
Bagi anda para pemula di adsense, jika telah mengikuti langkah-langkah yang disebutkan dalam tiga artikel saya sebelumnya (adsense, niche, dan adwords), berarti sekarang anda sudah punya sebuah web atau blog yang sudah ditempelin iklan adsense. Ibarat jualan toko sudah jadi, sekarang tinggal mencari pembeli, atau traffic situs anda. Ada banyak cara untuk meningkatkan traffic, seperti dari search engine, forum, komunitas, mailing list, ezine publishing, pay per click advertising dan lain-lain. Namun sebelum saja dengan membuat situs dengan tema / niche High Paying Keyword. Berapa sih nilai keyword yang bisa disebut HPK? Itu sih relative, tapi menurut saya keyword dengan nilai PPC lebih besar dari 10 dolar per klik sudah termasuk HPK.

High Paying Keywords (HPK) adalah kata-kata kunci yang mempunyai nilai pay per click (PPC) yang tinggi, tentu setiap adsenser ingin iklan yang muncul di situsnya mempunyai nilai PPC yang tinggi, bagaimana cara agar iklan HPK ini muncul, ya tentu mempromosikan situs anda, ada baiknya dilihat lagi tema atau niche situs anda, apakah kata kunci di situs termasuk kata kunci yang dibayar tinggi atau high paying keywords (HPK) atau tidak, agar aktivitas promosi anda tidak sia-sia dan bisa menghasilkan income yang berarti.

Catatan : Tulisan ini dalam konteks jika tipe situs anda adalah tipe marketer yang menyediakan informasi yang dibutuhkan sesuai dengan tuntutan market, bukan berdasarkan pada hobi atau keahlian anda.

Untuk ilustrasi lebih jauh, contohnya sebagai berikut : Misalkan anda mempunyai dua buah situs, misalkan situs pertama dengan topic A yang mempunyai nilai PPC rata-rata 1 dolar per klik, sedangkan situs kedua dengan topic B mempunyai nilai PPC yang termasuk HPK dengan nilai 12 dolar per klik. Untuk mempromosikan situs , usaha yang anda keluarkan sama (kalaupun beda pasti tidak terlalu jauh), dan diakhir bulan hasil klik yang anda dapatkan kutang lebih sama, misalkan 100 klik untuk kedua situs. Berapa pendapatan masing-masing situs ? situs pertama dengan topic A dapat 1 dolar dikali 100, sama dengan 100 dolar, situs kedua dengan topic B yang bernilai HPK dapat 12 dolar kali 100, sama dengan 1200 dolar, jauh sekali kan bedanya?. Bisa diibaratkan seperti manajer di Indonesia dan Amerika yang bekerja di sebuah perusahaan sama, mempunyai posisi dan pekerjaan yang sama, kemampuan sama, tapi gajinya beda, karena yang di Amerika mempunyai nilai High Paying Keywords .

Pertanyaan selanjutnya, bagaimana menemukan high paying keywords? Ini memang susah-susah gampang, untuk mengetahuinya anda perlu melakukan trial di Google Adwords ( lihat artikel adwords sebelumnya untuk mengetahui cara membuat account), masukkan satu keyword dan cek berapa PPC-nya., dari pengalaman, kata-kata yang termasuk HPK adalah keyword di bidang keuangan seperti insurance, loan dan frasa-frasanya ( auto insurance, home loan, etc, silahkan dikembangkan lagi dengan tools di adwords), atau yang berhubungan dengan internet sendiri, seperti domain name, server hosting, pay per click, search engine marketing dan sejenisnya.

OK, sekarang jika anda sudah menemukan keyword yang bernilai HPK, sebelum mengimplementasikannya, ada satu test atau pengecekan lagi yang perlu dilakukan, yaitu apakah iklan yang ditampilkan relevan dengan HPK yang anda bidik?. Ini sanagt perlu, karena meskipun situs anda mempunyatema yang sesuai dengan HPK, tetapi iklan yang kelaur tidak relevan dengan HPK, ya sama saja sia-sia. Sebagai contoh coba bandingkan dua website berikut http://ppcsem.blogspot.com/ dan http://insurance-guide.blogspot.com/ . Kedua situs tersebut mempunyai High Paying Keywords, yang pertama situs dengan topic pay per click dan search engine marketing, yang kedua tentang insurance. Coba perhatikan iklan yang keluar dari situs diatas. Yang pertama , iklan Ads by Google yang ditampilkan sejalan atau relevan dengan isi website , artinya isi situs berhasil mencapai target, sedangkan yang kedua kurang sejalan atau ada yang tidak relevan, , padahal umur situs http://ppcsem.blogspot.com/ lebih pendek dari http://insurance-guide.blogspot.com/ ,dan artikelnya lebih sedikit, kenapa situs yang kedua tidak menghasilkan iklan yang relevan? Karena keywords insurance meskipun termasuk HPK, dia tidak bernilai global, maksudnya para pengiklan insurance hanya mau iklannya muncul di Negara tertentu saja, misalkan amerika atau eropa, tidak di seluruh dunia, karena kebutuhan untuk produk insurance belum merata secara global. Sedangkan untuk keyword pay per click, merupakan HPK yang bernilai global, dan targetnya bisa berlaku di seluruh dunia. Jadi, kesimpulannya, jika situs anda bertipe marketer penyedia informasi, pilihlah topic yang mempunyai High Paying Keyword, setelah mendapatkan HPK, lakukan tes dan seleksi, pilih HPK yang bernilai global, sehingga iklan yang keluar di situs anda juga bernilai tinggi.
Selamat mencoba . Semoga Sukses. sumber: ilmukomputer.com

Five Steps to Effective Keyword Research

There's no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If your site is targeting the wrong keywords, the search engines and your customers may never find you, resulting in lost dollars and meaningless rankings. By targeting the wrong keywords, you not only put valuable advertising dollars at risk, you are also throwing away all the time and energy you put into getting your site to rank for those terms to begin with. If you want to stay competitive, you can't afford to do that.

The keyword research process can be broken down into the following phases:

Phase 0 - Demolishing Misconceptions
Phase 1 – Creating the list and checking it twice
Phase 2 – Befriending the keyword research tool
Phase 3 – Finalizing your list
Phase 4 – Plan your Attack
Phase 5 - Rinse, Wash Repeat

Phase 0 - Demolishing Misconceptions

Over the years, we've had the opportunity to work with a wide array of wonderful clients. And as different and diverse as their sites and the individuals running them may have been, many had one thing in common: they were self-proclaimed keyword research mavens right out of the gate.

Or so they thought.

One of the most common misconceptions about conducting keyword research for a search engine optimization campaign is the belief that you already know which terms a customer would use to find your site. You don't. Not without first doing some research anyway. You may know what your site is about and how you, the site owner, would find it, but it's difficult to predict how a paying customer would go about looking for it.

This is due to site owners evaluating their site through too narrow of a lens, causing them to come up with words that read like industry jargon, not viable keywords. Remember, your customer probably doesn't work in the same industry that you do. If they did, they wouldn't need you. When describing your site or product, break away from industry speak. Your customers aren't searching that way and if you center your site on these terms, they'll never find you.

Another misconception is that generic or "big dollar" terms are the most important for rankings, even if the term you're going after has nothing to do with your site. Imagine a women's clothing store trying to rank for the term "google". Sure, thousands of searchers probably type that word into their search bar daily, but they're not doing it looking for you. They're looking for Google. Being ranked number one for a term no one would associate with your site is a waste of time and money (and it may get you in trouble!). Your site may see a lot of traffic, but customers won't stick around.

Phase 1 – Creating the list and checking it twice

The initial idea of keyword research can be daunting. Trying to come up with the perfect combination of words to drive customers to your site, rev up your conversion rate and allow the engines to see you as an expert would easily give anyone a tension headache.

The trick is to start slowly.

The first step in this process is to create a list of potential keywords. Brainstorm all the words you think a customer would type into their search box when trying to find you. This includes thinking of phrases that are broad and targeted, buying and research-oriented, and single and multi-word. What is your site hoping to do or promote? Come up with enough words to cover all the services your site offers. Avoid overly generic terms like 'shoes' or 'clothes'. These words are incredibly difficult to rank for and won't drive qualified traffic to your site. Focus on words that are relevant, but not overly used.

If you need help brainstorming ideas, ask friends, colleagues or past customers for help. Sometimes they are able to see your site differently than the way you yourself see it. Also, don't be afraid to take a peek at your competitor's Meta Keyword tag. What words are they targeting? How can you expand on their keyword list to make yours better? It's okay to get a little sneaky here. All's fair in love and search engine rankings.

Phase 2 – Befriend the keyword research tool

Now that you have your list, your next step is to determine the activity for each of your proposed keywords. You want to narrow your list to only include highly attainable, sought-after phrases that will bring the most qualified traffic to your site.

In the early days of SEO, measuring the "popularity" of your search terms was done by performing a search for that phrase in one of the various engines and seeing how many results it turned up. As you can imagine, this was a tedious and ineffective method of keyword research. Luckily, times have changes and we now have tools to do the hard part for us.

By inputting your proposed keywords into a keyword research tool, you can quickly learn how many users are conducting searches for that term every day, how many of those searches actually converted, and other important analytical information. It may also tune you in to words you had previously forgotten or synonyms you weren't aware of.

There are lots of great tools out there to help you determine how much activity your keywords are receiving. Here's a few of our personal favorites:

Overture Keyword Selector Tool: Overture's Keyword Selector tools shows you how many searches have been conducted over the last month for a particular phrase and lists alternative search terms you may have forgotten about. Our only complaint with Overture is that they lump singular and plural word forms into one phrase. For example, "boots" and "boot" would appear under one category of "boot". This can sometimes cause problems.

Wordtracker: Wordtracker is a paid-use tool that lets you look up popular keyword phrases to determine their activity and popularity among competitors. Their top 1000 report lists the most frequently searched for terms, while their Competition Search option provides valuable information to determine the competitiveness of each phrase. This is very useful for figuring out how difficult it will be to rank for a given term. It may also highlight hidden gems that have low competition-rates, but high relevancy.

Trellian Keyword Discovery tool: This is a fee-based tool where users can ascertain the market share value for a given search term, see how many users search for it daily, identify common spellings and misspellings, and discover which terms are impacted by seasonal trends (mostly useful for PPC).

Google AdWords Keyword Tool
: Google's keyword PPC tool doesn't provide actual search numbers for keywords. Instead, it displays a colored bar, giving users only an approximation. Still, it may be useful.

Google Suggest: Google Suggest is a great way to find synonyms and related word suggestions that may help you expand your original list.

Thesaurus.com: Again, another way to locate synonyms you may have forgotten.

If those don't tickle your fancy, we'd also suggest Bruce Clay's Check Traffic tool, which estimates the number of queries per day for that search term across the major search engines.

Keep in mind that you're not only checking to see if enough people are searching for a particular word, you're also trying to determine how competitive that phrase is in terms of rankings.

Understanding the competition tells you how much effort you will need to invest in order to rank well for that term. There are two things to pay attention to when making this decision: how many other sites are competing for the same word and how strong are those sites' rankings (i.e. how many other sites link to them, how many pages do they have indexed)? Basically, is that word or phrase even worth your time? If it's not, move on.

While you're testing your new terms, you may want to do a little housekeeping and test the activity for keywords your site is already targeting. Keep the ones that are converting and drop the losers.

Phase 3 – Finalizing your list

Now that you have your initial list of words and have tested their activity, it's time to narrow down the field and decide which terms will make it into your coveted final keyword list.

We recommend creating a spreadsheet or some other visual that will allow you to easily see each word's conversion rate, search volume and competition rate (as given to you by the tools mentioned above). These three figures will allow you to calculate how viable that term is for your site and will be a great aid as you try and narrow down your focus.

The first step in narrowing down your list is to go through and highlight the terms that most closely target the subject and theme of your web site. These are the terms you want to hold on to. Kill all words that are not relevant to your site or that you don't have sufficient content to support (unless you're willing to write some). You can't optimize for words that you don't have content for.

Create a mix of both broad and targeted keywords. You'll need both to rank well. Broad terms are important because they describe what your web site does; however, they won't increase the level of qualified traffic coming into your site.

For example, say you are a company that specializes in cowboy boots. It may be natural for your site to focus on the broad search terms "boots" and "cowboy boots". These words are important because they tell the search engines what you do and may increase your visitors, but the traffic you receive will be largely unqualified. Customers will arrive on your site still unsure of what kind of boots you sell. Do you offer traditional cowboy boots, stiletto cowboy boots, toddler cowboy boots, suede cowboy boots or women's cowboy boots? By only targeting broad terms, customers won't know what you offer until they land on your site.

Targeted terms are often easier to rank for and help bring qualified traffic. They also make you a subject matter expert to the search engines, since the targeted terms strengthen the theme created with the broader phrases. Sticking with our example, targeted terms for your cowboy boots site may be "men's cowboy boots", "blue suede cowboy boots", "extra-wide women's cowboy boots", etc. Broad search terms may bring you the higher levels of traffic, but it's targeted, buying-oriented terms like these that will maximize conversions.

Phase 4 – Plan your attack

So you made your list of about 10-20 highly focused keywords, now what do you do with them? You prepare them for launch!

Chances are, if you did your keyword research right, at least some of the words on your list already appear in your site content, but some of them may not. Start thinking about how many pages you'll need to create to support these new words, and how and where your keyword phrases will be used.

We typically recommend only going after three or four related keywords per page (five if you can balance them properly). Any more than that and you run the risk of diluting your page to the point where you rank for nothing. Make sure to naturally work the keywords into your content and avoid over-repetition that may be interpreted as spamming. Your content should never sound forced.

Your on-page content isn't the only place where you can insert keywords. Keywords should also be used in several other elements on your site:

* Title Tag
* Meta Description Tags
* Meta Keywords Tag
* Headings
* Alt text
* Anchor Text/ Navigational Links

You've spent a lot of time molding your keywords; make sure you use them in all the appropriate fields to get the maximum benefit.

Phase 5 - Rinse, Wash, Repeat.

Congratulations. Your initial keyword research process is behind you. You've created your list, checked it twice, made friends with the keyword research tools and are now off to go plan your attack. You're done, right?

Unfortunately, no. As your customer's and your site's needs change over time, so will your keywords. It's important to keep monitoring your keywords and make tweaks as necessary. Doing so will allow you to stay ahead of your competition and keep moving forward.
(by Lisa Barone, searchengineguide.com)

5 Delicious Ways To Eat Crab

When it comes to eating seafood at your favorite restaurant, crab is a popular selection that is rather easy to duplicate in the comforts of your own home. There are plenty of ways to make a crab dish that is sure to please your palate, as well as satisfy family and friends. Whether you prefer a crab appetizer, main entree, or side dish, there is always a recipe waiting in the wings. To get you started, why not explore some of the delicious ways to eat crab listed below:

Crab Cakes

You don't have to live in Chesapeake Bay or Maryland to enjoy a good crab cake. This crabmeat patty is a traditional favorite in many parts of the United States, but the majority of seafood restaurants across the country will also feature this tasty item on their menu. Most crab cakes are deep-fried and breaded with varying ingredients included in the stuffing. While some of the best crab cakes are said to hail from the northeastern part of the U.S. and the Mid-Atlantic States, there are endless recipes to choose from when you wish to recreate your own.

Crab Puffs

When combining Swiss cheese, chives, dry mustard, lemon juice, dill weed, and Worcestershire sauce to crabmeat, you are well on your way to making a finger food that partygoers or guests are sure to appreciate. After making dough and adding the filling, the rest of the process is a cinch - baking in an oven. While many people enjoy the taste of fresh crab, canned selections are also used. Crab puff appetizers should be served warm or at room temperature, so it is suggested not to have them sitting out for too long.

Deviled Crab

This particular dish can be served as a main course or as an appetizer. The harmonious melding of spicy items creates a tasty creation that is quite addicting. Many recipes for this crab delight may call for the use of mayonnaise, minced onion, minced green pepper, dry mustard, Worcestershire sauce, Tabasco, cayenne, minced parsley, lemon juice, or breadcrumbs.

Crabmeat Soup

Some individuals are simply soup people, who enjoy slurping their delicious meals with the help of a spoon. An array of ingredients goes into making this type of recipe, which varies from state to state. An example of crabmeat soup ingredients includes asparagus soup, coconut cream, curry, fresh crabmeat, soy sauce, and lemon juice.

Crab Salad

Usually, crab salad is a quick 10-minute meal that can be served as an entree, lunch, or a side salad. It is quite easy to whip up this type of dish, which is rather popular during the spring and summer season. Some people will mix crabmeat with chopped bell pepper, diced celery, salt, pepper, lemon juice, and mayonnaise. While others enjoy this recipe as a separate dish, there are many who add the salad on top of a bed of mixed greens.

Article Source: http://www.ArticlesAlley.com/

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